These are the things we believe about building software for founders. They aren’t rules. They are how we make decisions when there isn’t time to ask.
The market is the only critic that pays. Every day you don’t ship is a day someone else does.
We pick the framework you can hire for, not the one trending on Hacker News. Excitement is a tax.
Scope is a fixed budget paid in quality. Cut ruthlessly and the survivors get the love they deserve.
When the person who draws the screen also wires it up, the boring details get fewer and the magic gets more.
Five people who own outcomes will out-ship fifty who own tickets. We stay small for this reason.
Anyone can win a click. The win is when someone comes back on Tuesday and pays you on Friday.
We don’t bill hours; we ship outcomes. If your launch is at risk, ours is too.
If this sounds like your kind of crew, tell us what you’re building.